Media Ethics : Cases and Moral Reasoning （3RD）

Rotzoll, K.B./ etc./ Christians, Clifford G.

Addison-Wesley Educational Publishers Inc（1991/12発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 464 p.
• 言語 ENG
• 商品コード 9780801306501
• DDC分類 170

Full Description

Using commentaries and cases, this text focuses on a wide spectrum of ethical issues facing media practitioners including corporate takeovers, sexism and homelessness. It is designed to help students develop analytical skills and raise moral sensitivity. It aims to make theory accessible by allowing students to do systematic ethical thinking on their own, and the commentaries added to each case emphasize the important social and moral values used by media practitioners.

Contents

Part 1 News: business pressures; truthtelling; reporters and sources; social justice; invasion of privacy. Part 2 Persuasion; advertising; special audiences; what to advertise; how to say it; media considerations; macro issues; public relations; corporate public relations; public relations; public relations beyond corporate walls. Part 3 Entertainment: violence; profits, wealth, and public trust; media scope and depth; censorship; epilogue. Appendix A: cases by medium. Appendix B: cases by issue.