ROI in Action Casebook (Measuremnt in Evaluation)

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ROI in Action Casebook (Measuremnt in Evaluation)

Phillips, Patricia Pulliam/ Phillips, Jack J.

ウェブストア価格 ¥12,417（本体¥11,289）
Pfeiffer & Co（2008/03発売）
外貨定価 US$ 62.95
ポイント 112pt

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製本 Hardcover:ハードカバー版／ページ数 377 p.
言語 ENG
商品コード 9780787987176
DDC分類 658.3124

Full Description

ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips?s six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology. The case studies represent a variety of applications in human resources, learning and development, and performance improvement. Each case follows the methodology and describes in detail how it was used to show the value of a particular project or program.

List of Figures and Exhibits xv

Preface xix

1. Measuring ROI in Effective Meeting Skills A Telecommunications Equipment Manufacturer 1
Patricia Pulliam Phillips

2. Measuring ROI in Business Coaching: A Global Hotel Chain 41
Jack J. Phillips

3. Measuring ROI in Sales Training: A Pharmaceutical Company 67
Ron Drew Stone

4. Measuring ROI in a Career Development Initiative: A Global Computer Company 103
Holly Burkett

5. Measuring ROI in a Sales Training Programme: An International Hotel Company 131
Peter Haigh, edited by Jane Massy

6. Measuring ROI in Coaching for New-Employee Retention: A Global Media Company 155
Lisa Ann Edwards and Christina Lounsberry

7. Measuring ROI in Operational and Quality Training: A Plastics Manufacturing Company for the Prepared Foods Industry 171
Kirk Smith

8. Measuring ROI in a Professional Development Day: A Technical College 185
Jennifer Janecek Hartman and Leah Woodke

9. Measuring ROI in Sales Training in a Nonprofit Business: An Information Technology Company 203
Lisa Sallstrom

10. Measuring ROI in RxSource: An Electronic Documentation Tool: A Pharmacy Benefit Management Company 217
Nathan Faylor, Isabelle Maisse, and Kristen Neal

11. Forecasting ROI in a Performance Improvement Training Program: A Healthcare Organization 259
Bonnie L. Carpenter

12. Measuring ROI in Negotiations SkillsTraining: A Mortgage Company 287
Kendall Kerekes, Kelly Coumbe, John Ruggiero, and Sanam Razzaghi

13. Measuring ROI in Manage by Fact (MBF) Training: An Automotive Wheels Manufacturing Company 317
Alaster Nyaude

14. Measuring ROI in an Employee Retraining Program: A Global Copper Mining and Manufacturing Company 335
Christian Faune, Marcelo Mardones, Jaime Rosas Saraniti, and Rodrigo Lara Fernandez

Index 351

About the Editors 365

Special Offer from ROI Institute 377