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Full Description
A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures? The answers to these questions lie within Momentum, a fresh, zestful way of thinking about and organizing social change work. Today's digital tools—including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods—promote interactivity and connectedness. But as Momentum shows, these new social media tools are important not for their wizardry but because they connect us to one another in inexpensive, accessible, and massively scalable ways.
Contents
Foreword (Joan Blades). Acknowledgments.
Preface: The Promise of Connected Activism.
Introduction.
Part I: Connectedness in Action.
1. Celebrating Self-Determination: Developing a Mind-Set of Powerfulness.
2. Becoming a Connected Activist: Enhancing the Effectiveness of Social Media.
3. Beyond Bowling Alone: Leveraging Social Networks for Social Change.
4. All Aboard! Embracing the Leveling Effect of Social Media.
5. Embracing Authentic Conversations: Overcoming the Listening Deficit.
6. Powering the Edges: Shifting Power from the Inside Out.
7. Encouraging Individual Activism: Working Together to Optimize Your Efforts.
Part II: The Future of Social Change.
8. Peeking into the Digital Future: Balancing the Opportunities Ahead.
9. My Diet Starts Next Tuesday: Embracing a Recipe for Success Now.
10. Are We There Yet? Measuring Progress in New Ways.
11. The Future of Funding: Rethinking Philanthropy and Fundraising Using Social Media.
Conclusion: Moving Forward as a Connected Activist.
Resource A: Free Schuylkill River Uses CitizenSpeak to Expand Its Coalition (Jo Lee).
Resource B: The Cluetrain Manifesto (Christopher Locke, Doc Searls, David Weinberger, Rick Levine).
Notes.
The Author.
Index.
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