Competing in a Service Economy : How to Create a Competitive Advantage through Service Development and Innovation (The University of Michigan Business

Gustafsson, Anders/ Johnson, Michael D.

Jossey-Bass Inc Pub（2003/05発売）

• 製本 Hardcover:ハードカバー版／ページ数 190 p.
• 言語 ENG
• 商品コード 9780787961565
• DDC分類 658.812

Full Description

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

Contents

Preface 1. Competing Through Services 2. Creating a Service Advantage 3. Service Maintenance: Removing Things Gone Wrong 4. Improving Service Performance: Adding Things Gone Right 5. Service Innovation 6. Lead the Way Appendix: The IKEA Saga Notes The Authors Index