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Full Description
"Top 40" was the preeminent American radio format of the 1950s and 1960s. Although several radio station group owners offered their own versions of the format, the AM stations owned by Todd Storz and his father were acknowledged as the principal developers of Top 40 radio, and the prime movers in making it a nationwide ratings and revenue success.
The Storz Stations in St. Louis, Omaha, New Orleans, Minneapolis-St. Paul, Kansas City, Oklahoma City and Miami are profiled in this book, as are various Storz air personalities and executives. A detailed chapter examines the unique "Storz Station sound," revealing the complexity of what detractors portrayed as a simplistic format. Another covers Storz advertising in radio trade magazines, which cemented the company's image as the format's most successful station group and Top 40 as the dominant programming of the day. There are extensive quotations from the memoirs of several of the founders of the format.
Contents
Table of Contents
Dedication
Acknowledgments viii
Foreword by Deane Johnson
Foreword by Bud Connell
Preface by David T. MacFarland
One • From Stowaways to Society, from Beer to Broadcasting
Two • The Incubator: KOWH, Omaha
Three • Forty Favorites in the Big Easy: WTIX, New Orleans
Four • Building the Flagship: WHB, Kansas City
Five • Signals from the Frozen North, the F.C.C. and the Sunny South: WDGY and WQAM
Six • Programming Conventions I: Learning the Basics
Seven • Programming Conventions II: Tarnishing the Top 40, and Touting "Talk"
Eight • The Air War in Oklahoma City: KOMA VS. WKY
Nine • The Last Hurrah: KXOK, St. Louis
Ten • Elements of the Storz Station "Sound"
Eleven • Four Sages at Four Stages
Twelve • The Decline, Sale and Legacy of Storz Broadcasting
Appendix: A Storz Broadcasting Timeline by Bud Connell
Chapter Notes
A Bibliographic Note
Index
