Full Description
Requirements for professional media editing have undergone enormous technological change. Editors still edit copy. But today they do much more. Mass media editors must demonstrate skills from computerized pagination to social media monitoring, from image manipulation to Search Engine Optimization.
The need for editing skills is reaching far beyond traditional journalism and into all areas of mass media, from newspapers to strategic communication. Public relations practitioners are expected to edit. Even advertising creative professionals must edit. And journalists taking on new roles as social media editors need to understand editing at the speed of digital media.
This textbook aims to prepare university-level students for these expanded editing roles in an age of convergence. Thirteen authors representing many years of collective media experience examine both traditional editing roles and new editing needs. While many mass media students will not become professional editors, this textbook assumes nearly all will need competent editing knowledge to produce products of professional quality.
Editing, the authors believe, remains a bedrock skill for all students who hope to be successful in the mass media.
Instructors considering this book for use in a course may request an examination copy here.
Contents
Table of Contents
Introduction
One. Editing Across Media
delete delete delete delete delete Margot Opdycke Lamme
Two. Editing Begins with the Writer
delete delete delete delete delete Mavis Richardson
Three. Think Like an Editor
delete delete delete delete delete Deneen Gilmour
Four. Editors, Ethics and the
delete delete delete delete delete Paulette D. Kilmer
Five. Headlines and Headings
delete delete delete delete delete Chris Roberts
Six. Typography Then and
delete delete delete delete delete Jim R. Martin
Seven. The Visual Editor
delete delete delete delete delete William E. Huntzicker and Ross F. Collins
Eight. Page Makeup: Beginning the Design Process
delete delete delete delete delete Amy Mattson Lauters
Nine. Page Design on Paper and Screen
delete delete delete delete delete Therese L. Lueck and Val Pipps
Ten. Editing in a Converged World
delete delete delete delete delete Ross F. Collins and Cameron Haaland
Eleven. deleteA Final Project: Editing a Magazine
delete delete delete delete delete Victoria Goff
About the Contributors
Index
