Full Description
Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans.
In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global.
Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
Contents
Table of Contents
Acknowledgments
Introduction (Yuya Kiuchi)
Soccer Saves the World? The Complexities of Using the Global Game for International Development (Andrew Guest)
The CONIFA World Cup for Unrecognized States (Glen Duerr)
Homophobia in Sport: Who Can Play? (Cedrick Heraux)
Behind the 8-Ball: The Status of Gender Inequality and Discrimination in Sport (Meghan E. Fox and Francisco A. Villarruel)
Sportswomen in Wheelchairs: Doubly Discriminated Against but Duly Impressive (Linda K. Fuller)
Discrimination or Oversight? Making Disability Visible in the Sport Management Classroom (Joshua R. Pate and Robin Hardin)
As American as Football, Basketball and Oppression Pie: An Analysis of the Evolution of Racial Policing in American Team Sports (LaToya T. Brackett)
"Eleven wretched women": Gender and the Summer Olympics
Benjamin James Dettmar
"They still call us Indians": Colombian Racers and the Barriers
of Race, Class and Nation in the Tour de France, 1983-1985
Corey Shouse
Being Good Neighbors: Aston Villa Football Club, Community Engagement and Corporate Social Relations
Danielle Sarver Coombs and Jake Kucek
About the Contributors
Index
