Full Description
One Year to a Successful Massage Therapy Practice is designed for all massage practitioners, whether they are beginning their business or need to revitalize it. This new text utilizes no-cost and low-cost marketing methods in a week-to-week planning format. Sample letters are included where appropriate. Readers are encouraged to be proactive in their business and perform the activities set forth in each chapter, then journal their results. At the end of one year, the practitioner will have a documented, successful business plan.
Contents
One chapter for each week in the yearAbout the AuthorPrefaceReviewersAcknowledgementsIntroduction: The Road to SuccessThe First P:ProductThe Second P:PriceThe Third P: PlaceThe Fourth P: PromotionPart I: Mapping Out Your JourneyCHAPTER 1:Defining Your GoalsCHAPTER 2:Your Marketing BudgetCHAPTER 3::Developing Your Marketing CalendarPart II: Preparing For Your Trip CHAPTER 4:Choose A Name For Your BusinessCHAPTER 5:Making Your Product Stand Out From the CrowdCHAPTER 6:Your Elevator SpeechCHAPTER 7:Your Business LiteratureCHAPTER 8:Your Menu of ServicesCHAPTER 9:Your TelephoneCHAPTER 10:Taking Care of YourselfPart III: The Path to PromotionCHAPTER 11:Join a Professional AssociationCHAPTER 12:Join the Chamber of CommerceCHAPTER 13:Payment Options for Your ClientsCHAPTER 14:Your Mailing ListCHAPTER 15:A Grand OpeningCHAPTER 16:Get Involved In Your CommunityCHAPTER 17:Community ServiceCHAPTER 18:Mutual Referral RelationshipsCHAPTER 19:Partners in AdvertisingCHAPTER 20:Publishing a NewsletterCHAPTER 21:Inexpensive Advertising On the RadioCHAPTER 22:The Awesome Power of the InternetCHAPTER 23:Rescheduling ClientsCHAPTER 24:Take A SurveyCHAPTER 25:Two-fersCHAPTER 26:Host a Holistic Health FairCHAPTER 27:Have a Mentor, Be a MentorCHAPTER 28:Your AutomobileCHAPTER 29:Bartering for AdvertisingCHAPTER 30:RetailingCHAPTER 31:Everybody Loves a ParadeCHAPTER 32:Have Table, Will TravelCHAPTER 33:The Magnificent Massage ChairCHAPTER 34:Adopt-a-HighwayCHAPTER 35:Host a Free SeminarCHAPTER 36:Newsworthy Events and Press ReleasesCHAPTER 37:Promotional GiveawaysCHAPTER 38:Do Something Unusual!CHAPTER 39:Share Your SpaceCHAPTER 40:The Power of the Hand Written NoteCHAPTER 41:Massage PartiesCHAPTER 42:Public Access TelevisionCHAPTER 43:Monday Morning Scheduling BlitzCHAPTER 44:Advertising in Unusual Places CHAPTER 45:Conducting Research ProjectsCHAPTER 46:Get a Grant for Doing MassageCHAPTER 47:Getting PublishedCHAPTER 48:Marketing to AthletesCHAPTER 49:Start Your Own Support Group for Massage TherapistsCHAPTER 50:Be On CallCHAPTER 51:Continuing Your Marketing EducationCHAPTER 52:Taking Stock: The Year in ReviewPart IV: Trip Tips: Resources for Massage TherapistsIntroduction to the AppendicesAppendix I: State Massage Therapy BoardsAppendix II: Massage and Bodywork AssociationsAppendix III: Marketing Materials for Massage TherapistsAppendix IV: Internet Resources for Marketing MassageAppendix V: Marketing CalendarAppendix VI: Recommened Books About MarketingIndex
