Inside the Campaign : Managing Elections in Canada (Communication, Strategy, and Politics)

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Inside the Campaign : Managing Elections in Canada (Communication, Strategy, and Politics)

Marland, Alex (EDT)/ Giasson, Thierry (EDT)

ウェブストア価格 ¥6,912（本体¥6,284）
University of British Columbia Press（2020/06発売）
外貨定価 US$ 32.95
ポイント 62pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 252 p.
言語 ENG
商品コード 9780774864671
DDC分類 324.60971

Full Description

Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada? Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals how campaign staffers, as well as by those covering and organizing election-related events, perform their duties and overcome obstacles during the heat of a campaign to get their respective leaders elected. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Introduction: Constantly Shopping for Votes / Alex Marland with Susan Delacourt

1 Election Administrators / Andrea Lawlor and Marc Mayrand

2 Political Staff / Paul Wilson and Michael McNair

3 Public Servants / Lori Turnbull and Donald Booth

4 Leaders' Debate Coordinators / Brooks DeCillia and Michel Cormier

5 News Editors / Colette Brin and Ryan MacDonald

6 Pollsters / André Turcotte and Éric Grenier

7 Party Fundraisers / Erin Crandall and Michael Roy

8 Party Platform Builders / Jared Wesley and Renze Nauta

9 National Campaign Directors / David McGrane and Anne McGrath

10 National Campaign Director of Communications / Stéphanie Yates and John Chenery

11 Senior Advisor to the Leader on Tour / Mireille Lalancette and Marie Della Mattia

12 Political Advertisers / Vincent Raynauld and Dany Renauld

13 Third Party Activism / Thomas Collombat and Magali Picard

14 The Independent Candidate / Tamara A Small and Jane Philpott

Conclusion / Anna Lennox Esselment and Thierry Giasson

List of Contributors; Index