Fighting for Votes : Parties, the Media, and Voters in an Ontario Election

Cross, William P./ Malloy, Jonathan/ Small, Tamara A.

University of British Columbia Press（2015/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 248 p.
• 言語 ENG
• 商品コード 9780774829281
• DDC分類 324.971305

Full Description

Elections are not just about who casts ballots - they reflect the citizens, parties, media, and history of an electorate. Fighting for Votes examines how these factors interacted during a recent Ontario election.

The authors begin by examining the province's political culture and history. They then delve deeply into the campaign by exploring three lines of enquiry that help define representative democracy: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? And how do voters respond to the information around them?

Looking at information from a wealth of sources - from political party websites and debate transcripts to Twitter feeds - they provide a sophisticated analysis of the interplay between voters and political parties in an era of new media. The most complete account of a provincial election available, Fighting for Votes illuminates the evolving electoral landscape.

Contents

1 Introduction

2 The Political and Economic Setting

3 The Run-Up to 2011

4 The Campaign

5 The Parties' Campaign Messages

6 From 1.0 to 2.0: The Online Campaign

7 The Leaders' Debate

8 The Parties' Campaign Strategies

9 At the Races: The Toronto Star's Coverage of the Election

10 Did the Parties' Campaign Efforts Affect Voters?

11 Vote Choice

12 Fighting for Votes

Appendix

Notes

References

Index