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Full Description
Here's how PayPal can help your business succeed
E-mail money, save money, make money, and enhance your Web site
PayPal's a practical partner, and this handy handbook introduces you to its many identities. It can act as your banker, charge card, cashier, shipping clerk, and a whole lot more. Here's how to set up and use your account, plus tips on adding PayPal to your business Web site and even exploring its PayPal Web Services.
Discover how to
* Establish the account you need
* Use PayPal like an ATM
* Set up multi-user access
* Accept payments in multiple currencies
* Ship merchandise using PayPal
* Create a shopping cart and buttons
Contents
Foreword xix
Introduction 1
Part I: Powerful, Practical PayPal 7
Chapter 1: Getting to Know PayPal 9
Chapter 2: Sign Me Up! 19
Chapter 3: Protecting Yourself 37
Part II: Purchasing with PayPal 53
Chapter 4: Paying with Your PayPal Account 55
Chapter 5: Using PayPal Transactions 73
Chapter 6: PayPal Credit 85
Part III: Selling with PayPal 95
Chapter 7: Getting Ready to Sell 97
Chapter 8: Listing an Item on eBay 113
Chapter 9: Sending an Invoice 139
Chapter 10: PayPal Shipping 155
Chapter 11: Managing Your PayPal Payments 171
Part IV: Getting Money in the (e)Mail 185
Chapter 12: Asking for Money 187
Chapter 13: Accepting Payments in Multiple Currencies 199
Part V: Integrating PayPal into Web Sites and Applications 215
Chapter 14: Creating PayPal Buttons 217
Chapter 15: Adding Subscriptions and Recurring Payments to Your Web Site 241
Chapter 16: The PayPal Shopping Cart 257
Chapter 17: PayPal Integration 285
Part VI: PayPal Web Services 303
Chapter 18: The PayPal Sandbox 305
Chapter 19: Integrating PayPal Transactions into Your Site 327
Chapter 20: The PayPal APIs 353
Part VII: The Part of Tens 381
Chapter 21: Ten Reasons to Add PayPal to Your Web Site 383
Chapter 22: Ten Helpful PayPal Resources 389
Index 395
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