Full Description
Cases in Health Care Marketing features 4 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand amp Identity Management Marketing Communications Marketing Management Marketing Strategy amp Planning Environmental Analysis amp Competitive Assessment.
Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.
