基本説明
Providing a thorough introduction to all the steps involved in designing and carrying out a survey.
Full Description
Providing a thorough introduction to all the steps involved in designing and carrying out a survey, this text incorporates coverage of surveys that involve interviewing and those that use self-completion methods. The book covers each aspect of the survey process from conceptualisation and design, through to data processing and management, including a discussion of issues such as survey quality and errors, dealing with non-response and the role of the field interviewer. Separate chapters discuss ethical and legal considerations and survey project management and the text is interspersed with concrete practical examples and advice. "Survey Research Practice" will be invaluable to students who need to know how surveys are carried out and will be a valuable reference for researchers and practitioners who may be carrying out a survey for the first time.
Contents
Social Survey Research Survey Utility and Survey Accuracy Sample Design Modes of Data Collection Face-to-Face Interview Surveys Telephone Surveys Postal Surveys Non-Response Survey Measurement Obtaining Good Answers to Survey Questions Writing and Critiquing Survey Questions Constructing Questionnaires Standard Variables and Classifications Measuring Personal Events and Behaviour Measuring Motives, Knowledge, Opinions, Attitudes and Values Testing Questions and Questionnaires Processing and Managing Survey Data Survey Project Management The Ethical and Legal Environment of Survey Research
