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基本説明
Contains profiles of selected countries to understand their business environment, business behaviour and the best methods of doing business there.
Full Description
Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students` viewpoint.
Some of its key features are:
- An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face
- The role of international organisations under the aegis of the United Nations in international marketing
- The systems and the forms used in international marketing in India
- A focus on the importance of stakeholders of a company for corporate survival
- Highly developed and class-tested management games
The interactive management games and carefully selected case studies provide hands-on corporate experience to students, making the book invaluable for those pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate marketing heads and others in the field of marketing.
Contents
Preface
International Marketing: An Introduction
Market Potential of Countries
International Organisations
International Trading
International Competitive Advantage and Buyer's Profile
International Environment for Business, Customer, Competition and Controls
International Pricing
International Business-to-Business Marketing
International Marketing of Services
International Strategic Marketing
International Stakeholders
International Brands
International Marketing Concepts
Market Competitive Forces Worldwide
Advertising and Promotion in International Markets
International Public Relations
International Marketing Research
Distribution of Goods Worldwide
International Markets for the Twenty-first Century, Imports and Exports
International Management for Marketing Personnel
International Marketing Audit
International Collaborations, Controls and Global Manufacturing
Understanding Case Studies
Index
