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Full Description
From the first drawings in the early 1960s to today's uber-popular new Bronco, get the full story of Ford's legendary SUV in this stunningly illustrated volume.
When Ford introduced the Bronco for the 1966 model year, its intent was to get a slice of the off-road and outdoor enthusiast utility market then owned by the popular Jeep CJ and International Harvester Scout. What Ford couldn't know at the time was that it was creating a legend—a rugged, square-shouldered vehicle that would exist in its original form through 1977 and in various guises for a further 20 years, wrapping up its first life in 1996.
Since the Bronco's retirement, the SUV/crossover sector has become the dominant segment of the automotive market. Nearly all manufacturers—even exotics like Lamborghini and Bentley—offer SUVs in their line-ups. In fact, Ford has largely discontinued passenger vehicles (except the Mustang) in favor of trucks and SUVs. Simultaneously, the collector market has turned its eye to vintage SUVs and trucks, the former growing significantly over the past 5 years. Classic Broncos have doubled in value over that period, regularly selling at prices ranging from $40K to $100K.
The story picks up in 2017 when Ford announced plans to revive one of its most hallowed nameplates: Bronco. Brilliantly styled to pick up the beloved, boxy cues of the original, customers began dropping deposits as soon as the order books opened. Ford still struggles to meet demand with speculators flipping new Broncos on the secondary market for thousands over invoice.
Beautifully produced and expertly written, Ford Bronco is a must-have book for all Bronco and SUV enthusiasts.
Contents
Foreword by Shelby Hall - A True Family Legacy
1 Blue Oval Icons at Oakwood
Design Central
Donald Frey, PhD, 1923-2010
2 The Overpowering Draw of the Sport Utility Vehicle
Who Deserves Credit for the First SUV?
3 The First Bronco, 1966-1977
4 Bronco Generations Two through Five, 1978-1996
5 Future Plans Require Prototypes
6 The Rebirth of the Bronco
Bronco vs. Bronco Sport
7 Bronco Gets a Return Engagement
Updated Bronco Logo
Faith-Based and Charitable Broncos
Bronco Easter Eggs
Colors, Oh My!
Bronco Scout?
8 Building the New Bronco
Green Inside the Blue Oval
Making the Best Even Better
Ford+
9 A Tale of Two Chassis—Bronco II and Bronco Sport
10 Bronco Has a Strong Following
Women Who Make Their Mark on the Marque
11 The Customer Speaks Out Loud
Broncos in Movies
12 The Aftermarket Speaks
Supply and Demand
13 aRacing Becomes Reality
Shelby Hall
Epilogue: Carry On
Appendices
Acknowledgments
Index
