Full Description
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
*One of the "top 20 books that all graphic designers should read (and own)," according to Adobe.com*
Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects.
Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity.
Logos that Last also includes:
Detailed case studies that follow designs from concept to completion
Tips for turning a good idea into a great logo
Strategies for extending a great logo into a dynamic brand system
Advice for turning your passion into your profession
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos using Peters's own hands-on, step-by-step process.
Contents
Hello
The Pursuit of Perfection
The Beginning
Chapter 1: What Makes a Logo Last?
Chapter 2: Brand Mark Process
Chapter 3: Inspiration Hunting
Chapter 4: Badge Design Process
Chapter 5: Brand Extensions
Chapter 6: Brand Evolution
Chapter 7: The Shop
Chapter 8: Case Studies
Chapter 9: Passion Projects
Thank You
Acknowledgments
About the Author
Index
