Full Description
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.
Logos that Last also includes:
Detailed case studies that follow designs from concept to completion
Tips for turning a good idea into a great logo
Strategies for extending a great logo into a dynamic brand system
Advice for turning your passion into your profession
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.
Contents
Hello
The Pursuit of Perfection
The Beginning
Chapter 1: What Makes a Logo Last?
Chapter 2: Brand Mark Process
Chapter 3: Inspiration Hunting
Chapter 4: Badge Design Process
Chapter 5: Brand Extensions
Chapter 6: Brand Evolution
Chapter 7: The Shop
Chapter 8: Case Studies
Chapter 9: Passion Projects
Thank You
Acknowledgments
About the Author
Index
