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基本説明
The authors interview business executives and policians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan , China, Japan, South Korea, Germany, Italy, and Russia.
Full Description
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries' perspectives, what we call the "Reverse Perspective."
The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight.
Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines,
Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics
Contents
CHAPTER 1
Challenges in International Business
CHAPTER 2
THE CULTURE CHALLENGE IN INTERNATIONAL BUSINESS
CHAPTER 3
THEORIES OF INTERNATIONAL TRADE AND INTERNATIONAL
INVESTMENT
CHAPTER 4
The Monetary System in the International Arena
CHAPTER 5
International Economic Integration
CHAPTER 6
Government, Law, and Political Risk in International Business
CHAPTER 7
Global Strategic Planning
CHAPTER 8
ENTERING THE INTERNATIONAL MARKET
Chapter 9
International marketing
CHAPTER 10
INTERNATIONAL ACCOUNTING, FINANCE AND TAXATION
CHAPTER 11
International Operations Management
CHAPTER 12
STRATEGIC HUMAN RESOURCE MANAGEMENT OF INTERNATIONAL ASSIGNMENTS
Chapter 13
Doing Business in the Industrialized Countries
Chapter 14
Doing Business in the Newly Emerging Economies
CHAPTER 15
Business Behavior in Europe's Single Market
Chapter 16
Doing Business in the Developing Countries
