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Full Description
From its launch in 2005 YouTube has become the world's largest video streaming website! What started as a simple video-sharing website, now attracts more than 800 million visitors every month.How did YouTube become the third most popular website in the world? We follow YouTube's journey, from its launch, purchase by Google and continued growth. Learn about the brains behind the iconic brand, from the original founders to the most recent CEO. Explore key business concepts and develop a product brief for your very own YouTube channel.The Big Business series lifts the lid on the stories behind the most iconic businesses today. Ideal for budding young entrepreneurs with an eye for opportunity!
Contents
12: It's good to share3: Along comes Google4: The brand keeps growing5: YouTube loses $500m6: International expansion... and censorship7: The power of social media8: YouTube broadcasters9: Behind the scenes at YouTube HQ10: YouTube's greatest hits11: YouTube's political and social uses12: What does the future hold for YouTube?13: Launch your own YouTube service14: SWOT analysis15: Do you have what it takes to work at YouTube?
