- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.
Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
Contents
Section - ONE: Digital marketing is dead - no it's alive - no it's all integrated now... eh?
Chapter - 01: Case study 1 Volkswagen BlueMotion Roulette
Chapter - 02: Case study 2 How Social Saved Water
Chapter - 03: Case study 3 Oxford and Cambridge Boat Race
Chapter - 04: Case study 4 Faktum Hotels
Chapter - 05: Case study 5 JetBlue Getaways
Chapter - 06: Case study 6 Heinz Beanz for Grown Upz
Chapter - 07: Case study 7 Harley-Davidson's Open Road Festival
Chapter - 08: Case study 8 McDonald's. Our Food. Your Questions
Chapter - 09: Case study 9 Heathrow Boutique
Chapter - 10: Case study 10 Activia
Chapter - 11: Case study 11 Deutsche Telekom
Chapter - 12: Case study 12 Nike 10k Run
Chapter - 13: Case study 13 Red Bull Stratos
Chapter - 14: Case study 14 Chickasaw Country
Chapter - 15: Case study 15 Barclaycard 'Toys Unleashed'
Chapter - 16: Case study 16 Avaya
Chapter - 17: Case study 17 Bodyform
Chapter - 18: Case study 18 Koozai
Chapter - 19: Case study 19 KWV 3 Brandy
Chapter - 20: Case study 20 Britain's Best Office Dog
Chapter - 21: Case study 21 Ikea: Moving the Store
Chapter - 22: Case study 22 Green for Go!
Chapter - 23: Case study 23 The Tweet Shop
Chapter - 24: Case study 24 O2 Rugby
Chapter - 25: Case study 25 Samsung Facebook Activation
Chapter - 26: Case study 26 Lufthansa Boeing 747-8
Chapter - 27: Case study 27 Fortnum & Mason
Chapter - 28: Case study 28 Louisville Slugger
Chapter - 29: Case study 29 Screwfix
Chapter - 30: Case study 30 Polowers
Chapter - 31: Case study 31 Peugeot: Let Your Body Drive
Chapter - 32: Case study 32 Hobart: Get Back to Scratch
Chapter - 33: Case study 33 Freshersfields.com
Chapter - 34: Case study 34 Naturevalleytrailview.com
Chapter - 35: Case study 35 'The Walking Dead' Kill Count
Chapter - 36: Case study 36 8a Store
Chapter - 37: Case study 37 UEFA Europa League
Chapter - 38: Case study 38 Digicel
Chapter - 39: Case study 39 Axe Wingman
Chapter - 40: Case study 40 BBC Africa
Section - TWO: What's next?
