Building the Value Machine : Transforming Your Business through Collaborative Customer Partnerships

個数：

Building the Value Machine : Transforming Your Business through Collaborative Customer Partnerships

Cheverton, Peter/ Weber, Kingsley

ウェブストア価格 ¥11,190（本体¥10,173）
Kogan Page Ltd（2009/11発売）
外貨定価 US$ 49.99
ポイント 101pt

提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
【重要ご説明事項】
1. 納期遅延や、ご入手不能となる場合が若干ございます。
2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
3. 美品のご指定は承りかねます。

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Hardcover:ハードカバー版／ページ数 240 p.
言語 ENG
商品コード 9780749454852
DDC分類 658.8

Full Description

Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.

This book provides a solution to the challenge of finding the right organizational structures, the right planning and operational processes, and to place all of that under the right kind of leadership to create the 'right kind of value'. This is the kind of value that will be good for both the customer's business and the organizations.

Building the Value Machine explores how to target your customers effectively, match the capabilities of the business with the needs of the customer, and align all business functions through successful leadership. The result is a business that is truly aligned with its customers, and fully attuned to the vital match between knowing which opportunities to chase and being able to deliver the value required. It will help any business learn and develop both its processes and its value propositions.

Section - ONE: The value machine;

Chapter - 01: The value machine;
Chapter - 02: Leadership - the pivotal activity;
Chapter - 03: Fuelling the value machine;

Section - TWO: Targeting;

Chapter - 04: Market segmentation;
Chapter - 05: Customer classification;
Chapter - 06: Account management - being appropriate;

Section - THREE: Matching;

Chapter - 07: The people;
Chapter - 08: The business strategy;
Chapter - 09: The value creation process;

Section - FOUR: Aligning;

Chapter - 10: The critical success factors;
Chapter - 11: Getting cross-functional teams to work;
Chapter - 12: Leading the change