説得への５つのアプローチ 5 Paths to Persuasion : The Art of Selling Your Message -- Paperback / softback

Miller, Robert B./ Williams, Gary A./ Hayashi, Alden M.

Kogan Page Ltd（2007/05発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 240 p.
• 商品コード 9780749449940
• DDC分類 658.45

基本説明

New in paperback. Hardcover was published in 2005. Based on data from a two-year survey of nearly 2000 top executives, the book reveal the five different types of decision maker: Charismatics; Thinkers: Sceptics; Followers; and Controllers and show how to best sell ideas to each.

Full Description

To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it.In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each.Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.