The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media (Studies in New Media)

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The Twenty-First-Century Media Industry : Economic and Managerial Implications in the Age of New Media (Studies in New Media)

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  • 製本 Hardcover:ハードカバー版／ページ数 310 p.
  • 言語 ENG
  • 商品コード 9780739140031
  • DDC分類 384.068

Full Description

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Contents

Dedication
List of Tables
List of Figures
Foreword
Acknowledgments: Change: Technology, Economic Implications, and Consumer Behaviors
1: New Media: New Technology, New Ideas or New Headaches
2: Media Management: The Changing Media Industry and Adaptability
3: DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off
4: The Obstinate Audience Revisited: The Decline of Network Advertising
5: Going Viral: Mass Media Meets Innovation
6: The First Domino: The Recorded Music Industry and New Technology
7: Changes and Challenges in the Print Industry: The New Landscape of the Print Media
8: Challenges and Opportunities, New Models and the Emergence of the Next Newsroom
9: Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices
10: How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones
11: Making Money with Mobile
12: Cinema in the Age of RWX Culture
13: Local Market Radio: Programming and Operations in a New Media World
About the Editor
About the Contributors
Bibliography
Index