Strategy Is Destiny : How Strategy-Making Shapes a Company's Future

Burgelman, Robert A.

Free Pr（2002/01発売）

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製本 Hardcover:ハードカバー版／ページ数 436 p.
言語 ENG
商品コード 9780684855547
DDC分類 658.4012

Full Description

In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework for business does work. He shows managers everywhere how to follow Intel's successful example to gain their own competitive edge. Burgelman has studed every step in Intel's progress since its inception, uniting strategic and organisational theories to discover exactly how winning strategies work and strategic evolution, the four stages of strategic challenges, and then shows how to manage them all. With revealing information about one of the most unique companies ever, this is essential reading for any manager who desires to overcome new business challenges,while maintaining flexibility and connection with today's market demands.