- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Millions of web publishers know they need SEO expertise, but can't afford an SEO guru. Teach Yourself Search Engine Optimization (SEO) in 24 Hours is the most cost-effective alternative: a quick, step-by-step tutorial that guides non-experts step-by-step through optimizing their sites for maximum visibility on the web and in search engines. Although SEO is often marketed as if it's some kind of secret voodoo, much of it boils down to good design, effective writing, a well-organized approach, some up-to-date knowledge about how search engines work, and a few free, easy-to-find tools. Long-time web and SEO expert Rogers Cadenhead has brought together all this essential knowledge in one place. Drawing on over a decade of experience promoting sites of all kinds, Cadenhead offers practical advice and up-to-date tips designed specifically for web "do-it-yourselfers." He thoroughly covers Google, while also addressing Microsoft's popular Bing search engine, as well as newer specialty search engines that serve specific purposes or audiences. Throughout, step-by-step instructions carefully walk readers through key tasks... Quizzes and Exercises help them confirm their knowledge... "Did You Know?" tips offer insider advice and shortcuts... and "Watch Out!" alerts help readers avoid problems. By the time they're finished, readers won't just understand SEO: they'll be able to make it work for their own sites and businesses.
Contents
Table of Contents Part I. SEO BasicsHour 1: Getting Started with SEOHour 2: Deciphering Google PageRankHour 3: Understanding Search ResultsHour 4: Using Google WebmasterHour 5: Indexing Your Site with SitemapsPart II. Creating a Search-Friendly Web SiteHour 6: Designing Search-Friendly Headings and URLsHour 7: Organizing a Site and Building Internal LinksHour 8: Fine-Tuning Your Blogging SoftwareHour 9: Encouraging Links from Other SitesPart III. Creating and Publicizing Your ContentHour 10: Writing Effective Non-Duplicated ContentHour 11: Publishing RSS FeedsHour 12: Promoting Your Site on TwitterHour 13: Using Social Media to Grow TrafficHour 14: Finding Long-Tail KeywordsPart IV. Updating and Restructuring a SiteHour 15: Creating a MicrositeHour 16: Moving and Redesigning a SiteHour 17: Learning from Your CompetitorsHour 18: Tagging Content with MicroformatsHour 19: Using the Top 10 Free SEO ToolsPart V. Advanced SEO ToolsHour 20: Avoiding the Dreaded Google PenaltyHour 21: Tracking Results with Google AnalyticsHour 22: Making Money with Google AdSenseHour 23: Getting Listed in Google NewsHour 24: Deciding How to Spend Your Millions
