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Full Description
The Innovation Marathon offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.
Contents
Acknowledgements vi
1 Electronics Competition: A New Game 1
2 Old Ways, New Days 30
3 Patterns of Stability and Change 55
4 Does Strategy Exist? Does it Work? 87
5 The Roots of Innovation 131
6 Managing Choices, Maintaining Innovation 165
7 The Paradox of Formal Systems and Adaptable Strategies 205
8 Organizing for Innovation 252
9 The Innovation Cycle 295
10 The Manufacturing End-Game: Sustaining Innovation 337
11 Strong Culture and its Consequences 367
12 Living in Turbulent Times 403
Appendix 430
Bibliography 446
Glossary 459
Index 462