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Full Description
This book explores the use of Blockchain and smart contract technologies to develop new ways to finance independent films and digital media worldwide. Using case studies of Alibaba and in-depth, on-set observation of a Sino-US coproduction, as well as research collected from urban China, Hong Kong, Europe, and the USA, Online Film Production in China Using Blockchain and Smart Contracts explores new digital platforms and what this means for the international production of creative works.
This research assesses the change in media consciousness from young urban audiences, their emergence as a potential participative and creative community within dis-intermediated, decentralised and distributed crowdfunding and crowdsourcing models. This research proposes solutions on how these young emerging local creative talents can be identified and nurtured early on, particularly those who now produce creative and artistic audiovisual content whether these works are related to film, Virtual Reality (VR), video game, graphic novels, or music. Ultimately, a new media content finance and production platform implementing blockchain is proposed to bring transparency in the film sector and open doors to emerging artists in digital media.
Appropriate for both professionals and academics in the film industry as well as computer science.
Contents
1 Literature Review.- 2 Political-Economic Transformations in China.- 3 Mapping Out The Chinese Media Landscape.- 4 Alibaba: Changing Business Cultures and Film Finance.- 5 Live Film Production Case Study - The Last Race.- 6 The Case Study of Youku Tudou.- 7 Chinese Audiences: Evolution and Change of Media Consciousness.- 8 Participatory Involvement and Focus Groups with Emerging Creative Talents.- 9 Proposal for a New Participatory Creative Production Model.
