Competing for Advantage, International Edition -- Paperback (3 ed)

Competing for Advantage, International Edition -- Paperback (3 ed)

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  • 商品コード 9780538475624

Full Description


Discover what it takes to create a lasting competitive advantage in management and business today with this straightforward, powerful strategic management resource. COMPETING FOR ADVANTAGE, 3E, International Edition focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process.Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.

Contents

PART 1. STRATEGIC THINKING.1. Introduction to Strategic Management.2. Strategic Leadership.PART 2. STRATEGIC ANALYSIS.3. The External Environment.4. The Internal Organization.PART 3. CREATING COMPETITIVE ADVANTAGE.5. Business-Level Strategy.6. Competitive Rivalry and Competitive Dynamics.7. Cooperative Strategy8. Corporate-Level Strategy.9. Acquisition and Restructuring Strategies.10. International Strategy.PART 4. MONITORING AND CREATING ENTREPRENEURIAL OPPORTUNITIES.11. Corporate Governance.12. Strategic Entrepreneurship.13. Strategic Flexibility and Real Options Analysis.

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