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Full Description
International Business is the market-leading high school international business text and provides the foundation for studying international business and conducting business in the global economy. Students develop the appreciation, knowledge, skills, and abilities needed to live and work in a global marketplace and are provided with a wealth of learning experiences that will prepare them for entry-level international business and marketing occupations. The text is appropriate for a year-long course, however can be used for a semester course as well.
The appealing design and layout reflect real-world global business activities and cross-cultural settings. This edition includes engaging new features that draw students into the world of international business including a Regional Perspective feature which shows a graphic and a map reflecting specific regions being covered; eCommerce In Action allowing students to understand the impact of technology on global business activities; Communication Across Borders and A Question of Ethics provide students with opportunities to analyze alternative aspects of international business.
International Business 4E includes coverage that makes it appropriate for use in the National Academy Foundation's International Finance course as well as the National Standards for Business Education. The text covers real-world applications, projects, technology, ethics, and cross-curricular links. Assessments are found at the end of each lesson and at the end of each chapter. Students will find the communication sections particularly useful in helping them prepare international communication and trade documentation. The technology coverage from a global perspective helps students research and prepare interactive multimedia presentations.
Contents
1.We Live in a Global Economy.
2.Our Global Economy.
3.Cultural Influences on Global Business.
4.Government and Global Business.
5.Structures of International Business Organizations.
6.Importing, Exporting, and Trade Relations.
7.Foreign Exchange and International Finance.
8.Legal Agreements Around the World.
9.Global Entrepreneurship and Small Business Management.
10.Management Principles in Action.
11.Human Resources Management.
12.Labor Around the World.
13.International Career Planning.
14.Information Needs for Global Business Activities.
15.Production Systems for Global Business.
16.Global Marketing and Consumer Behavior.
17.Developing Goods and Services for Global Markets.
18.Global Pricing and Distribution Strategies.
19.Global Promotional Strategies.
20.Global Financial Activities.
21.Global Financial Markets.
22.Managing International Business Risk.
