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Full Description
Tourism marketing is more than just beautiful brochures. TRAVEL AND TOURISM MARKETING draws from the National Marketing Education Standards to deliver you the most up-to-date and industry-specific information available. No matter which branch of the tourism industry you're preparing for, get the best marketing textbook available with TRAVEL AND TOURISM MARKETING.
Contents
1. Travel and Tourism Industry.2. Travel Regulations and Risk.3. Travel and Tourism Careers.4. Travel and Tourism Industry Segments.5. Transportation and Tour Management.6. Business and Leisure Travel Markets.7. Travel Marketing Research.8. Travel and Tourism Technology.9. Economics Impact of Travel and Tourism.10. Travel and Tourism Promotion and Sales.11. Laws and Legal Issues in Travel and Tourism.12. Creating a Travel and Tourism Business.
