オークション実験 Experimental Auctions : Methods and Applications in Economic and Marketing Research (Quantitative Methods for Applied Economics and Business Research)

Lusk, Jayson L./ Shogren, Jason F.

Cambridge University Press（2007/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 316 p.
• 言語 ENG
• 商品コード 9780521671248
• DDC分類 330.0724

基本説明

For the design and utilization of experimental auctions in applied economic and marketing research.

Full Description

Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.

Contents

1. Introduction; 2. Theory of incentive compatible auctions and evidence from induced value experiments; 3. Value theory; 4. Conducting an experimental auction: some preliminaries; 5. Conducting experimental auctions; 6. Data analysis with experimental auction bids; 7. Valuation case studies; 8. Case studies on auction design; 9. Validity of experimental auctions; 10. Conclusion; Index.