Full Description
This book frames typography as a system of interrelated concerns as much as it summarizes the traditional 'craft' that is the usual content of books on typography. Rather than reiterate an already documented set of rules that yield formulaic appropriateness, it describes the constantly shifting terrain of typography and provides ways of thinking about typographic relationships that adapt to content, contexts, and audiences.
Contents
1. Relational TypographyFormal Systems; Typographic Messages * 2. Reading:Primer; Expectation; Traditions and Tastes; Reading Tolerance: Legibility and Readability; Leading the Reader; Interpretation; Unwritten Messages * 3. Formal Systems: Primer; Manners; Mediating Formal Systems; Pattern, Variation and Contrast; The Form of the Grid; Form and Cultural Messages * 4. Materiality: Primer; Touching and Seeing; Production and Reproduction; Means and Medium; Materiality * 5. Language: Primer; Saying and Playing; Rhetorically Speaking; Abstract and Mimetic Type; Visual Style, Rhetorically Speaking; Message Systems * 6. Disorder: Primer; Containing; Measurement Systems; Classes, Nomenclature, Name Calling
