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基本説明
Accessible examples from such well-known companies as Disney and Southwest Airlines complement each lesson. Dranove is Professor of Management and Strategy at the Kellogg School of Management, Northwestern University.
Full Description
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more
Contents
Introduction. Chapter 1: Getting Ready to Do Strategy.
Chapter 2: B Minus C: Positioning Your Firm against the Competition.
Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit.
Chapter 4: Measuring Your Competitive Advantage: A Toolkit.
Chapter 5: The Cancer of Competition: How to Diagnose It.
Chapter 6: The Cancer of Competition: How to Cure It.
Chapter 7: The Threat of Entry and How to Combat It.
Chapter 8: How to Sustain Your Competitive Advantage.
Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market.
Index.
