基本説明
The first book to tackle a cutting-edge topic with enormous implications - the necessary merging of old and new media.
Full Description
A revolutionary look at our rapidly evolving business world There will be an unprecedented mass stream of content readily available to consumers due to the merging of content and distribution channels. As a result, content will be king and there will be a need to focus on the new commodity: human attention. This is the Attention Economy, one in which the vital relationships will depend on the ability of partners to seize one another's interest and hold onto it. Some of the issues the book addresses are: Who are the players in the Attention Economy and what are they doing? What is the nature of competition in the Attention Economy? PricewaterhouseCoopers is the world's leading professional services organization. With 150,000 employees in 150 countries, the firm helps clients solve complex business problems and measurably enhance their ability to build value, manage risk, and improve performance. Saul Berman and Bennett McClellan (Los Angeles, CA) are Partner and Managing Director of PricewaterhouseCoopers. Lee Smith, a New York-based writer, was a member of Fortune's editorial board for more than twenty years.
