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Completely revised and updated edition of this very popular and successful small business book The first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!" In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business. * Details how business owners can use online marketing and social networking more effectively * Offers timely strategies for thriving in challenging economic times * Includes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg It may be small, but your business is a big deal to you, your customers, and employees. 201 Great Ideas provides lively, practical strategies to help you manage, grow, and promote your business.
Contents
Introduction xvii Chapter 1 Management Strategies 1 1. Always Deal with Decision Makers 2 2. Never Work with Anyone Who Gives You a Headache or a Stomachache 3 3. Don t Be Afraid to Reinvent Your Business 5 4. Add Spirituality to Your Business Life 7 5. Ask for a Quick Yes or No 9 6. Say Goodbye to Corporate Life 10 7. Create an Informal Advisory Board 12 8. Move Your Business into an Incubator 14 9. Organize a Company Retreat 16 10. Create a Greener and Safer Workplace 17 11. Think Ergonomically 19 12. Make Meetings More Productive 21 13. Meet Clients in Elegant Public Places 21 14. Work the Phones or Walk the Floor 22 15. Join or Create a Peer Support Group 23 16. Know When to Reach Out for Help 26 17. Hire a Great Lawyer 27 18. Seek Help from a Restaurant Consultant 29 19. Thank Everyone You Work With 32 20. Move Your Business into a Main Street Revitalization Zone 32 21. Ask Your Staff to Evaluate You 34 22. Cross-Train Your Employees 35 23. Create a Disaster Recovery Plan 36 Chapter 2 Money Matters 39 24. Become a Profit Enhancement Officer 41 25. Write a Killer Business Plan 42 26. More Insider Tips to Woo Investors 43 27. Find Yourself an Angel 44 28. Hire a Virtual Chief Financial Offi cer 47 29. Choose the Right Bank 48 30. Create a Sensitivity Analysis 50 31. Find a Good Accountant 50 32. Work with an Enrolled Agent to Do Your Taxes 52 33. Find a Strategic Partner to Invest in Your Company 53 34. Even Out Your Cash Flow 55 35. Consider Buying a Franchise 56 36. Franchise Your Business Concept 57 37. Barter for Goods and Services 59 38. Seek Vendor Financing 60 39. EB-5 Visas for Foreign Investors 61 40. Invest in Yourself by Tapping Your 401(k) 63 41. Apply for a Government-Backed Bank Loan 64 42. Invoice Bimonthly and Add an Overhead Charge 65 43. Ask for a Deposit 66 44. Lock Your Supply Cabinet 66 45. Set Up a Retirement Plan 67 46. Establish an Employee Stock Ownership Plan (ESOP) 68 47. Find a Good Independent Insurance Broker 69 48. Buy Disability Insurance 70 49. Hire a Debt Arbitrator 72 50. Collect the Money People Owe You 73 51. Accept Credit Cards 74 52. Work Part Time to Support Your Business 75 53. Expand Your Vendor Network 77 54. Check Out Economic Development Incentives 78 55. Produce an Independent Film 79 56. Buy Prepaid Legal Insurance or Make a Deal with a Law Firm 82 57. Find the Right Offi ce Space 82 58. Hire a Savvy Real Estate Broker 84 59. Share Space with a Compatible Business 85 60. Buy Used Offi ce Furnishings 86 61. Sell Your Business at the Right Time and Price 87 62. Sell Your Company to an Industry Giant 88 Chapter 3 Technology and Telecommunications 91 63. Twitter for Business: Tips from Guy Kawasaki 94 64. Facebook Tips for Business Owners 95 65. Use Skype for Business 96 66. Set Up a Teleconference 97 67. Make the Most of Voice Mail 99 68. Don t Let E-Mail Rule or Ruin Your Life 100 69. Take This Technology Checkup 101 70. Smart Technology and Telecommunication Toys to Buy for Your Business 102 71. Post Videos and Photos on Your Web Site 103 72. Consider a Cloud-Based Telephone Service 103 73. Create a Dynamic Web Site 104 74. The Truth about Search Engine Optimization (SEO) 106 75. Hire a Great Web Designer 107 76. Run Your Business in the Cloud 109 77. Use Online Mailing Solutions 110 78. Train Employees Online 111 79. Sell Products Online 112 80. Visit My Favorite Web Sites 113 Chapter 4 Develop and Launch New Products and Services 115 81. Create a Fad 117 82. Import Something New and Diff erent 118 83. Turn Your Hobby into a Successful Business 119 84. Become an Exclusive Importer 121 85. Launch a Green Product 123 86. Build a Working Model of Your Product 124 87. Make a Model with 3-D Software 126 88. Serve the High and Low Ends of the Market 127 89. Partner with a Big Company for Distribution 129 90. Take Advantage of an Online Technology Exchange 130 91. Have Your Product Mandated for Use by the Government 134 92. Create a Business Based on a Personal Challenge 135 93. Sell Your Wares in a Farmer s Market 135 94. Set Up a Cart in a Shopping Mall 137 Chapter 5 Marketing Strategies 141 95. Strike a Deal with a Giant 143 96. Look Bigger Online 144 97. Take Advantage of Co-op Advertising 145 98. Market to Callers on Hold 147 99. Consider Multilevel Marketing: Send Out Cards 148 100. Cross-Promote Your Products or Services 150 101. Sell through a Dealer Network 152 102. Create a Cool Business Card 153 103. Create a Dynamic Database 154 104. Package Your Products for Success 155 105. Give to Charity 156 106. Use Coupons to Attract Customers 158 107. Use Food as a Selling Tool 159 108. Set Up a Strong Referral Network 160 109. Give It Away 161 110. Design a Great Sign for Your Business 162 111. Produce an Infomercial 163 112. Put a Pig in Your Window 165 113. Put Your Company Name on Everything 166 114. Free Up Your Sales Team to Sell 167 115. Hire a Celebrity Spokesperson 168 116. Publish a Newsletter or Blog 169 117. Market Your Consulting Services 170 118. Host an Open House 171 119. Use Great Public Relations to Promote Your Business 172 120. Coproduce a Seminar 175 121. Ask for Two Business Cards 176 122. Treat Your Best Clients Well 176 123. Invite Associates to a Trade Show 177 124. Know Your Competition 178 125. Tap the Growing Hispanic Market 181 126. Make Your 800 Number Ring 182 127. Attend Charity Events to Make Contacts 183 128. Publicize Your Specialty Food Business 184 129. Market to Uncle Sam and Other Agencies 185 130. Get Certifi ed as a Woman- or Minority-Owned Business 187 131. Don t Forsake the Yellow Pages 188 132. Send Pizza to Potential Clients 189 133. Think BIG Why Not? 189 Chapter 6 People 193 134. Cast a Wide Net to Attract Good Employees 195 135. Write Clear Job Descriptions 196 136. Know What Not to Ask Job Applicants 197 137. Recruit Great Employees 198 138. Look Far and Wide for the Best Person 199 139. Work with People You Like 200 140. Hire Talented Seniors 201 141. Hire Teenagers 202 142. Use the BATH System for Hiring 203 143. Perform a Personnel Checkup 204 144. Hire a Welfare Recipient 206 145. Hire Ex-Cons 207 146. Telecommuting as an Option 209 147. Tailor Benefi ts to Employees Needs 210 148. Off er Classes in English as a Second Language 211 149. Find Out How Disney Does It 211 150. Ask Your Best Clients to Meet Key Job Candidates 213 151. Hire an Experienced Labor Attorney 214 152. Hire an Interim Executive 215 153. Train Your Employees 217 154. Off er Employees the Right Incentives 218 155. How to Deal with Domestic Violence 219 156. Be Serious about Your Sexual Harassment Policy 221 157. Rely on Temps and Freelancers 222 158. Work with a Virtual Talent Agency 223 159. Send Gifts to an Employee s Spouse 225 Chapter 7 Time and Personal Management Ideas 227 160. Get Organized Right Now 228 161. Appoint a Personal Information Offi cer 231 162. Plan In Days and Out Days 231 163. Beat Your Deadlines 232 164. Spend an Hour a Day Thinking 233 165. Five Quick Time Management Tips 234 166. Work Hard and Play Harder 234 167. Tell the Truth 235 168. Overcome a Fear of Public Speaking Join Toastmasters 236 169. Find a Mentor and Be a Mentor 237 170. Do Something to Reduce Stress 239 171. Put on a Happy Face 240 Chapter 8 Customer Service 243 172. Customer Service the Zappos Way 244 173. Quick Customer Service Quiz 246 174. Hire a Mystery Shopper 246 175. Listen to the Telephone Doctor 248 176. Don t Make Your Customers Angry 249 177. Make House Calls or Have a Trunk Sale 250 178. Make Apparel to Order 251 179. Demand Great Service from Vendors 253 180. Get to Know Your Customers Personally 253 181. Wrap It Up 255 182. Customer Service at Its Best 256 Chapter 9 Going Global 259 183. Return to Your Homeland to Export Products 261 184. Move Your Manufacturing to Mexico 263 185. Forge an International Alliance 265 186. Do Business in India 266 187. Explore Opportunities in Russia 268 188. Do Business in China 269 189. Meet U.S. Safety Rules for Products Made Abroad 270 190. Learn about a Culture before Going Abroad 271 191. Translate Your Marketing Materials 272 192. Abide by the Etiquette of International Trade 273 Chapter 10 Great Ideas and Insights from VIPs 275 193. Herb Kelleher Be a Maverick 275 194. Lynn Tilton Be a Modern Industrialist 277 195. Mike Bloomberg Keep It Simple 278 196. Tom Peters Forget Credentials 282 197. Kay Koplovitz Leverage a New Technology 283 198. Wally Amos Reinvent Yourself 284 199. Lillian Vernon Advice from the Mail-Order Queen 285 200. Charles Shackleton Follow Your Passion 287 201. Set Your Ego Aside and Ask for Help 288 Conclusion 289 Resources 291 About the Author 305 Index 307
