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Full Description
Expert advice for building your private practice
The "business" of practice as a mental health professional is a skill that is seldom taught in school and requires thoughtful guidance and professional mentorship from those who have already succeeded.
Containing the collective wisdom and secrets of many expert practitioners, this helpful resource provides useful insights for setting up, managing, and marketing your practice, including timely advice on being a successful provider in the digital age—from Internet marketing to building your online presence.
Designed for private practices of any size and at any stage of development, this practical guide looks at:
Creating your dream niche practice
Choosing the right technological tools and resources to simplify and streamline your job
Leveraging the Internet to market your practice
Developing a practice outside of managed care
Transitioning to executive coaching
Ethical and legal aspects of private practice
Full of action-oriented ideas, tips, and techniques, Getting Better at Private Practice provides both early career and seasoned mental health professionals with the knowledge and tools they need to establish, develop, and position their practice so that it is financially successful and life-enriching over the long term.
Contents
Preface xi
Acknowledgments xiii
About the Editor xv
About the Contributors xix
Section I Setting Up, Managing, and Marketing Your Practice
1. Differences in Business Structures and Protections in Human Service Private Practice: Which Suits Your Practice Best? 3
Jonathan D. Nye
2. Making Ends Meet: Financial Management in Private Practice 13
David W. Ballard
3. Managed Care Contracting: Strategies for Negotiating and Maintaining Relationships 33
Bridget Morehouse
4. Ethical and Legal Aspects of Private Practice 52
Scott Hammer and Kenneth H. Kessler
5. How Writing a Column for Your Local Newspaper Can Enhance Your Private Practice 69
Linda Sapadin
6. How Self-Publishing Can Enhance Your Private Practice 83
Linda Sapadin and John E. Mayer
7. Working With the Media 95
Pauline Wallin
8. The Power of Community Networking 107
Melhim W. Restum and Joe Bavonese
9. The Benefits of Joining Professional Organizations 150
Lisa R. Grossman
10. From Vision to Mission: Building a Practice That Is Personally Satisfying and Professionally Successful 164
Heather M. Hale
Section II Building, Marketing, and Practicing In the Digital Age
11. Web Sites and Internet Marketing 179
Joe Bavonese
12. Building Your Online Presence as an Expert 196
Pauline Wallin
13. Ethics and Social Networking Sites 214
Laura A. Taylor
14. The Google Factor: Ethical Considerations for Therapists Practicing in the Digital Age 230
Ofer Zur
15. Technological Tools for Therapists: A List of Helpful Software and Web Sites 239
William E. Benet and Chris E. Stout
Section III The Dream Niche Practice: Successful Stories of Specialization
16. Starting and Growing Concierge Psychotherapy and Psychiatric Practices 253
William R. Lynch
17. Developing a Practice Outside of Managed Care 266
Steven Walfish
18. Using Feedback-Informed Treatment (FIT) to Build a Premium-Service, Private-Pay Practice 279
Jason A. Seidel
19. The One-Stop Shop: Collaboration Beyond Psychology 292
Brian K. Sullivan
20. Psychologists in Dispute Resolution: Being Part of a Revolution! 304
Amy L. Robinson
21. Why Wait?: Building a Stellar Practice in Weight Management 317
Brad Saks
22. Becoming an Educational Consultant 335
Heather M. Hale
23. Building a Successful Education Business 348
Jack Krasuski
24. Blending Treatment Innovation and Economic Success for Working With Troubled Emerging Adults: The Yellowbrick Model 364
Jesse Viner, Laura Viner, and Chris E. Stout
25. Transitioning to Executive Coaching 376
Jeffrey E. Auerbach
26. A Psychologist's Career in Sports Administration 394
John E. Mayer
27. Working in Sport Psychology 412
Kate F. Hays
Section IV Final Thoughts
28. "You're Fired! Hooray!" Or How I Learned to Stop Worrying and Fall Back in Love With Working in Psychology 429
Michael Aisenberg
29. Why All the Enlightenment, Empowerment, and Edification Embedded in This Book May Mean Nothing to You 441
Linda Sapadin
Index 445
