Competitive Strategy for Dummies （New）

個数：

Competitive Strategy for Dummies （New）

Pettinger, Richard

ウェブストア価格 ¥5,504（本体¥5,004）
John Wiley & Sons Inc（2009/11発売）
外貨定価 US$ 29.99
ポイント 50pt

提携先の海外書籍取次会社に在庫がございます。通常3週間で発送いたします。
【重要ご説明事項】
1. 納期遅延や、ご入手不能となる場合が若干ございます。
2. 複数冊ご注文の場合は、ご注文数量が揃ってからまとめて発送いたします。
3. 美品のご指定は承りかねます。

●3Dセキュア導入とクレジットカードによるお支払いについて

【入荷遅延について】
世界情勢の影響により、海外からお取り寄せとなる洋書・洋古書の入荷が、表示している標準的な納期よりも遅延する場合がございます。
おそれいりますが、あらかじめご了承くださいますようお願い申し上げます。

◆画像の表紙や帯等は実物とは異なる場合があります。

◆ウェブストアでの洋書販売価格は、弊社店舗等での販売価格とは異なります。
また、洋書販売価格は、ご注文確定時点での日本円価格となります。
ご注文確定後に、同じ洋書の販売価格が変動しても、それは反映されません。

製本 Paperback:紙装版/ペーパーバック版／ページ数 384 p.
言語 ENG
商品コード 9780470779309
DDC分類 658

Full Description

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include:

What Competitive Strategy actually is
The foundations of strategy and the five forces of competition
Assessing the competition and strategic management in action
Developing a competitive strategy
Looking to the future and mergers and acquisitions

Introduction 1

Part I: Laying the Foundations of Competitive Strategy 7

Chapter 1: Gearing Up to Get Competitive 9

Chapter 2: Laying the Foundations of Strategy 23

Part II: Being Competitive 41

Chapter 3: Feeling the Effects of the Forces of Competition 43

Chapter 4: Scanning and Analysing Your Competitive Environment 61

Chapter 5: Looking to Leadership 85

Part III: Putting Strategic Management into Action 101

Chapter 6: Assessing Your Competition 103

Chapter 7: Appraising Investments 125

Chapter 8: Finessing Your Finances 147

Chapter 9: Matching Products and Services with Your Customers and Clients 167

Chapter 10: Putting Your Competition in Context 189

Part IV: Enhancing Your Competitive Strategy 203

Chapter 11: Pulling Together a Comprehensive Strategic Plan 205

Chapter 12: Defining and Establishing Organisation Structure and Culture 219

Chapter 13: Doing The Right Things: Ethics 237

Chapter 14: Wrangling with Risk 253

Part V: Looking Towards Your Future 275

Chapter 15: Venturing Into Mergers, Acquisitions and Takeovers 277

Chapter 16: Getting the Big Picture: Globalisation 293

Chapter 17: Pointing Your Company Towards the Future 311

Part VI: The Part of Tens 325

Chapter 18: Ten (Or So) Great Books on Competitive Strategy in Action 327

Chapter 19: Ten (Or So) Questions to Ask About Any Corporate Investment 333

Chapter 20: Ten Tips on Mergers and Acquisitions 339

Chapter 21: Ten (Or So) Top Ways to Manage Risk 347

Index 355