女性によるビジネス界の革命的変化<br>Why Women Mean Business : Understanding the Emergence of Our Next Economic Revolution

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女性によるビジネス界の革命的変化
Why Women Mean Business : Understanding the Emergence of Our Next Economic Revolution

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  • Wiley(2008/03発売)
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  • ポイント 190pt
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  • 製本 Hardcover:ハードカバー版/ページ数 349 p.
  • 言語 ENG
  • 商品コード 9780470725085
  • DDC分類 331.4

基本説明

New in paperback. Hardcover was published in 2008.

Full Description


Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women's talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today's corporate leaders. Reading Why Women Mean Business will be an important first step.

Table of Contents

Foreword                                           xiii
Niall Fitz Gerald
Preface xv
Michael Kimmel
Acknowledgements xxi
Womenomics 1 (26)
Guarantors of growth 1 (5)
The strategic side of the gender divide 6 (3)
Opportunity cost 9 (3)
Valuing difference 12 (3)
Becoming ``gender-bilingual'' 15 (3)
Declining demographics is not destiny 18 (4)
21st century forces: weather, women, web 22 (5)
Most of the Talent 27 (46)
The ``talent wars'' are here 28 (2)
Female brainpower 30 (4)
Under-used talent 34 (2)
The role of business schools 36 (3)
Tapping into the pool 39 (23)
Recruiting: making women welcome 40 (4)
Retaining: structural repairs needed 44 (13)
Promoting: return on investment 57 (5)
Building better boards 62 (3)
Legislating solutions - the controversial 65 (8)
quota
Much of the Market 73 (30)
Purchasing power - beyond parity 75 (2)
Female finances 77 (8)
Sex and segmentation 85 (4)
The many faces of marketing to women 89 (14)
Shut-your-eyes 90 (3)
Marginalise 93 (1)
Specialise 94 (2)
Prioritise 96 (7)
Becoming ``Bilingual'', What Companies Can 103 (38)
Do
A fresh look at traditional approaches to 103 (4)
gender
Equal and different 107 (3)
Diversity dilemmas 110 (3)
Recognise that ``best'' is biased 113 (6)
Surprising sectors 119 (1)
A new approach to gender 120 (10)
Understand the starting point 120 (4)
Personalise the conversation 124 (2)
Manage the metaphors - the power of 126 (4)
vocabulary and vision
The building blocks of bilingualism 130 (11)
``Getting it'': top management 131 (1)
commitment
Management bilingualism: proactively 132 (1)
managing difference
Empowering women: the knowledge and 133 (1)
networks to succeed
Banning bias: identifying and 134 (7)
eliminating systemic bias from
corporate systems and processes
Seven Steps to Successful Implementation 141 (42)
Key success factors 141 (42)
Awaken your leadership team 143 (5)
Define the business case 148 (3)
Let people express resistance 151 (4)
Make it a business issue, not a women's 155 (7)
issue
Make changes before making noise 162 (4)
Don't mix up the messages 166 (4)
Give it a budget, not just volunteers 170 (13)
Culture Counts, What Countries Can Do 183 (40)
Making bosses and babies 183 (4)
Best and worst: surprising results 187 (12)
Imperfect deal in America 199 (7)
Continents of contrast 206 (6)
Public policy pull, private sector push 212 (11)
Figuring Out Females 223 (48)
What companies need to know about women 223 (2)
Discomfort with ``politics'' 225 (11)
The conversations that matter 236 (2)
Careers are not straight lines 238 (18)
Phase 1: ambition 242 (2)
Phase 2: culture shock 244 (8)
Phase 3: self-affirmation 252 (4)
The lure of entrepreneurship 256 (2)
Alternative views of ``power'' 258 (1)
Sex, success and the media 259 (5)
Change agents on their own terms 264 (7)
Tomorrow's Talent Trends... Today, 271 (30)
``Women-Friendly'' Means ``People-Friendly''
New models of work 273 (4)
Fathers count too 277 (3)
Technology as enahler 280 (5)
The value of ``grey'' brainpower 285 (6)
Making the most of the ``Me'' generation 291 (5)
The future is already here 296 (5)
Conclusion, From Better Business to a 301 (16)
Better World?
New voices, new choices 302 (4)
New measures of success 306 (3)
A challenge for business 309 (8)
Index 317