- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
This book provides step-by-step approaches to successful professional blogging. High-level strategies for using Twitter, LinkedIn, Friendfeed and Facebook will also be covered.
Full Description
Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.
Explores why the fastest and most leveragable way to expand relationships today is through the Internet
Provides step-by-step approaches to successful professional blogging
Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites
Includes pitfalls and success stories featuring notable social media trailblazers
Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.
Contents
Foreword ix
Introduction xi
How to Use this Book xv
Acknowledgments xvii
Part I What 1
What Firms Need to Know about Social Media 1
Chapter 1 Defining and Understanding "Social Media" 3
Chapter 2 Social Media Policies and Guidelines: Rules of Engagement 27
Chapter 3 Comparing Today's Most Popular Social Media 51
Part II Why 61
The "Why" behind Using Social Media 61
Chapter 4 Finding Business Purpose in Social Media 63
Chapter 5 Strategy Begins with "Who" 81
Chapter 6 Integrated Marketing Tactics 93
Chapter 7 Case Studies and Examples 117
Part III How 157
How to Set up and Use the Tools 157
Chapter 8 LinkedIn 159
Chapter 9 Twitter 185
Chapter 10 Facebook 207
Chapter 11 Self-Publishing with Blogs 229
Part IV Tips 263
Tips to Being Effective Online 263
Chapter 12 Writing for the Web 265
Chapter 13 Social Media Etiquette 287
Chapter 14 Best Practices 295
Notes 317
Glossary 325
About the Author 335
Index 339
