- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
邦訳：2011年5月・朝日新聞出版
The first book to tackle the leadership implications of the social media revolution.
Full Description
An essential guide for leaders who want to use social media to be "open" while maintaining control
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.
Shows how to use social media to become an open organization
Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
Contents
Introduction ix
PART I: THE UPSIDE OF GIVING UP CONTROL
1 Why Giving Up Control Is Inevitable 3
2 The Ten Elements of Openness 17
PART II: CRAFTING YOUR OPEN STRATEGY
3 Objectives Determine How Open You Will Be 51
4 Understanding and Measuring the Benefits of Being Open 75
5 Structuring Openness with Sandbox Covenants 105
6 Orchestrating Your Open Strategy 133
PART III: OPEN LEADERSHIP: REDEFINING RELATIONSHIPS
7 Open Leadership: Mind-sets and Traits 163
8 Nurturing Open Leadership 189
9 The Failure Imperative 217
10 How Openness Transforms Organizations 243
Endnotes 271
Acknowledgments 285
The Author 289
Subject Index 297
Name Index 309
