- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
Drawn from workshops at Harvard Business School and MIT-Harvard's Public Disputes Program, the author provides tested techniques, tools, and insights for how to respond to all types of media in tough situations.
Full Description
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:
A behind-the-scenes look at how news is made
Complete guidelines to creating compelling messages
Specific messaging formulae for building trust when the news is bad
Step-by-step strategies for managing hostile or relentless questions
Insider tips on how to identify and handle misleading questions
An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
Contents
Foreword ix
Introduction xi
1. What Is News? 1
2. You Are the Story 27
3. How to Admit Bad News 61
4. Crafting Compelling Messages 85
5. Delivering Your Message 113
6. When the Going Gets Tough 147
7. Twenty What-Ifs 175
Appendix: Media Messaging Toolkit 199
Notes 207
Acknowledgments 215
The Authors 219
Index 221
