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基本説明
Three new chapters focus on trade and investment policies, politics, and law.
Full Description
The most up-to-date text in the market,
International Business arms business professionals with a complete exploration of global business issues and practice. It addresses all the recent and on going worldwide issues regarding the economic and financial crisis as well as the government's role in business and the international business environment. Three new chapters focus on trade and investment policies, politics, and law. New examples from around the world are also presented throughout the text. The eighth edition examines the role and impact of culture and also includes numerous current world maps, helping business professionals develop and refine a global perspective.
Contents
PART I: IMPACT
Chapter 1 The International Business Imperative
PART II: FOUNDATIONS
Chapter 2 Trade and Investment
Chapter 3 The Theory of Trade and Investment
Chapter 4 The Balance of Payments
Part II Cases:
Iceland 2006: A Small Country in a Global Capital Market
The Venezuelan Bolivar Black Market
Will Tire Tariffs Launch a Trade Dispute?
The Catfish Dispute
PART III: ENVIRONMENT
Chapter 5 Culture
Chapter 6 Politics and Law
Chapter 7 Financial Markets
Chapter 8 Economic Integration, Emerging and Developing markets
Part III Cases:
Mattel's Chinese Sourcing Crisis of 2007
Nine Dragon's Paper
The H1-B
The Banana Wars
MG Rover Plant
PART IV: STRATEGY
Chapter 9 Strategic Planning
Chapter 10 Corporate Governance and Reform,
Chapter 11 Coordination, Implementation, and Control (incl. Knowledge Transfer)
Chapter 12 Building the Knowledge Base (Research Tools)
Chapter 13 Entry and Expansion
Part IV Cases
Koch Industries Acquires Georgia Pacific
Petroleum Development and The Curse of Oil
Honey Land
Tao kae noi Seaweed Snack
PART V: OPERATIONS
Chapter 14 Marketing
Chapter 15 Services
Chapter 16 Logistics
Chapter 17 Financial Management
Chapter 18 Human Resource Management
Chapter 19 New Horizons
Part V Cases:
Nova Macedonia
Porsche Changes Tack
When Diamonds Weep
The Market Entry Strategy Social Approach
