Wake Me Up When the Data Is over : How Organizations Use Stories to Drive Results

Silverman, Lori L. (EDT)

Jossey-Bass Inc Pub（2009/02発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 320 p.
• 言語 ENG
• 商品コード 9780470483305
• DDC分類 658

Full Description

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Contents

Foreword xv
Karen Dietz

Preface xvii

Introduction xxi
Sylvia L. Lovely

Part One How Organizations Are Using Stories in Day-to-Day Operations 1

1 How Can I Help You? Service with a Smile - and a Story 3
Susan Stites

2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories 18
Marcy Fisher

3 We Need More We and Less Me: How Stories Build Teams and Teamwork 33
Susan M. Osburn, Marcy Fisher

4 You Get what You Give: Leadership in Action Through Stories 47
Lori L. Silverman

5 Are We On Track? How Stories Impact Project Management 62
Denise Lee

6 Who Said Money Is Everything? Story Is the New Currency in Financial Management 78
Alicia Korten, Karen Dietz

7 We've Never Done It This Way Before: Prompting Organizational Change Through Stories 93
North McKinnon

Part Two How Organizations Are Using Stories Strategically 109

8 The Sky Is Falling: When Difficult Times Call for a New Story 111
Michael J. Margolis

9 Why Are We Here? Stories That Define Us 126
Evelyn Clark

10 I Can See Clearly Now: Brining Strategy Alive Through Stories 141
Madelyn Blair

11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories 141
Steven N. Silverman, Susan J. Moore

12 what's in a Name? How Stories Power Enduring Brands 170
Ashraf Ramzy, Alicia Korten

Part Three moving Stories into and Across the Organization 185

13 It Pays to Be a Pioneer: Blazing a Trail for Stories 187
Lori L. Silverman

14 What Do You Suggest We Do? Finding Answers and Ideas in Research 202
Jo Tyler

15 There Are Five Sides to Every Story: Which Are You Missing? 214
Lori L. Silverman

Tell Me Your Story 231

Appendix 1 About the Interviewees 233

Appendix 2 About the Contributors 243

References 251

Suggested Resources 257
Joanna Truitt

Acknowledgements 269

About the Editor 271

Index 273