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基本説明
To give the ultimate MBA experience, the 20 chapters mirror the 20 courses
that make up the curriculum of actual leading business schools.
Full Description
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship
For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.
If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.
Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
Includes customizable, downloadable forms for launching your own business
Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools
Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.
Contents
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii
Preface to the Fourth Edition ix
About the Contributors xi
1 The Entrepreneurial Process 1
William D. Bygrave
2 Idea Generation 27
Heidi M. Neck
3 Opportunity Recognition, Shaping, and Reshaping 53
Andrew Zacharakis
4 Entrepreneurial Marketing 83
Abdul Ali and Kathleen Seiders
5 Business Planning 109
Andrew Zacharakis
6 Building Your Pro Forma Financial Statements 137
Andrew Zacharakis
7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161
William D. Bygrave
8 Debt and Other Forms of Financing 197
Joel M. Shulman
9 External Assistance for Start-ups and Small Businesses 225
Elizabeth J. Gatewood and Carol McLaurin
10 Legal and Tax Issues 263
Richard Mandel
11 Intellectual Property 297
Kirk Teska and Joseph S. Iandiorio
12 Selling in an Entrepreneurial Context 329
Mark P. Rice and H. David Hennessey
13 Beyond Start-up: Developing and Sustaining the Growing Organization 355
Donna Kelley and Edward Marram
14 Franchising 385
Steve Spinelli
15 Social Entrepreneurship 411
Heidi M. Neck
Glossary 437
Index 459
