ファンドレイジング戦略 Reliable Fundraising in Unreliable Times : What Good Causes Need to Know to Survive and Thrive (Chardon Press)

Klein, Kim

Jossey-Bass Inc Pub（2009/09発売）

• 製本 Hardcover:ハードカバー版／ページ数 282 p.
• 言語 ENG
• 商品コード 9780470479506
• DDC分類 658.15224

Full Description

Nonprofits need credible resources to deal with the downturn in the economy. In this book influential social change fundraising consultant and best-selling author Kim Klein shares strategies for overcoming economic difficulties and includes proven funding strategies to survive and thrive in the short- and long-term. The book is filled with practical advice for nonprofits on creating and expanding a fundraising program, adopting new organizational forms, dealing with crises and scandals, rediscovering mission, and embracing generational change. This is an ideal resource for small nonprofits with budgets of $2 million or less.

Contents

Preface. I Get ReadyDon't) About Money. 2 The True Cost of Doing Business. 3 The Future Must Be Different from the Past. II Keeping Your Nonprofit Strong and Healthy. 4 What Is (Probably) Always True About Fundraising. 5 Creating a Fundraising Philosophy. 6 Creating and Maintaining a Healthy Working Environment. 7 How to Be Happy in Development. 8 Analysis and Evaluation. 9 Developing a Donor Base. 10 Segmenting: The Key to Maintaining Relationships. 11 Building a Volunteer Fundraising Team. 12 All Roads Lead to Personal Asking. 13 Don't Leave Money on the Table. 14 Creating Financial Security. III What to Do if You Are in a Financial Crisis. 15 Immediate Steps for Handling Your Crisis. 16 Mission, Message, and Damage Control. 17 Fundraising Strategies for the Next Six to Twelve Months. IV Challenges and Opportunities. 18 The Truth About Boards and What to Do About It. 19 Dealing with Generational Change. 20 Staying Excited About Donors. 21 Time Management. 22 Our Main Job Now and into the Future. Resources. Acknowledgments. About the Author. Index.