The Annual Campaign (Afp Fund Development Series)

Daubert, Erik J.

John Wiley & Sons Inc（2009/08発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 284 p.
• 言語 ENG
• 商品コード 9780470438633
• DDC分類 658.15224

Full Description

LEARN THE SECRETS TO BUILDING AND MANAGING A SUCCESSFUL ANNUAL SUPPORT CAMPAIGN FOR YOUR NONPROFIT ORGANIZATION

Whether your organization is building its first annual support campaign or working on its hundredth, The Annual Campaign offers a fresh look at how your organization can raise the most money possible by effectively engaging staff, board, volunteers, donors, and prospects in embracing your mission and rallying to its cause.

This nuts-and-bolts book presents practical advice on:

The secrets to running an effective, well-coordinated annual campaign
Why your annual campaign needs a strong support base
How to know when your organization is ready to launch its campaign
Best practices for growing human relationships—and big pledges and gifts
How to get your volunteer force purposefully engaged

Brimming with step-by-step guidance and practical tools, including checklists for annual support campaigns, assessments for campaign readiness, sample pledge cards, cultivation tips for obtaining larger gifts, and much more, The Annual Campaign is the only guide you'll need to launch a successful—and abundantly lucrative—annual campaign.

Contents

Preface xiii

Acknowledgments xvii

About the Author xix

1 What Is the Annual Fund? 1

2 Benefits of the Annual Campaign 19

3 Assessing Campaign Readiness 57

4 Developing the Case for Support 93

5 Recruiting Volunteers 121

6 Building Your Campaign Teams 165

7 Building Relationships and Asking for the Gift 193

8 Planning and Evaluating Your Campaign 227

Index 271