『グリーン・トゥ・ゴールド 企業に高収益をもたらす「環境マネジメント」戦略』（原書）改訂版 Green to Gold : How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage （Revised）

Esty, Daniel C./ Winston, Andrew S.

John Wiley & Sons Inc（2009/01発売）

John Wiley & Sons Inc（2009/01発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 380 p.
• 言語 ENG
• 商品コード 9780470393741
• DDC分類 658.4083

基本説明

邦訳（旧版）：2008年・アスペクト

Full Description

From the Publishers Weekly review:
"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Contents

Preface to the Paperback Edition x i

Preface xvii

Acknowledgments xxi

Introduction: The Environmental Lens 1

Part One Preparing for a New World

1 Eco-Advantage 7
Issues and opportunities for business in an environmentally sensitive world

2 Natural Drivers of the Green Wave 31
Environmental problems and how they shape markets

3 Who's Behind the Green Wave? 65
Stakeholders and the power they wield

Part Two Strategies for Building Eco-Advantage

4 Managing the Downside 105
Green-to-Gold Plays to reduce cost and risk

5 Building the Upside 122
Green-to-Gold Plays to drive revenues and create intangible value

Part Three What WaveRiders Do

6 The Eco-Advantage Mindset 145
Looking through an environmental lens

7 Eco-Tracking 166
Understanding your company's environmental "footprint"

8 Redesigning Your World 195
Designing for the environment and "greening" the supply chain

9 Inspiring an Eco-Advantage Culture 206
Creating an organizational focus on environmental stewardship

Part Four Putting It All Together

10 Why Environmental Initiatives Fail 235
Pitfalls to avoid on the way to Eco-Advantage

11 Taking Action 260
Execution for sustained competitive advantage

12 Eco-Advantage Strategy 281
Key Eco-Advantage plays, tools, and plans

Appendix I: Additional Resources 305

Appendix II: Methodological Overview 311

Appendix III: Frequently Asked Questions 317

Notes,* 323

Index 353

* References are not noted in the text but are shown by page number and key words beginning after the Appendixes.