NPOのためのテクノロジー戦略ガイド Managing Technology to Meet Your Mission : A Strategic Guide for Nonprofit Leaders

Ross, Holly (EDT)/ Verclas, Katrin (EDT)/ Levine, Alison (EDT)

Jossey-Bass Inc Pub（2009/02発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 291 p.
• 言語 ENG
• 商品コード 9780470343654
• DDC分類 658.4062

Full Description

Managing Technology to Meet Your Mission

Managing Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology.

With contributions from the top experts in the nonprofit technology field, this must-have guide addresses technology planning and people. It includes the tools you need to get the work done, and the knowledge that will help you communicate better, evaluate technology investments, raise money, and more. Written in nontechnical language the book covers a broad spectrum of topics including:

Achieving IT Alignment with Your Mission
STEVE HEYE, YMCA of the USA

Managing Technology Change
DAHNA GOLDSTEIN, PhilanTech

Measuring the Return on Investment of Technology
BETH KANTER, trainer, blogger and consultant

IT Planning and Prioritizing
PETER CAMPBELL, Earthjustice

Finding and Keeping the Right People
JAMES L. WEINBERG and CASSIE SCARANO, Commongood Careers

Budgeting For and Funding Technology
SCOTT MCCALLUM and KEITH R. THODE, Aidmatrix Foundation

Introduction to IT and Systems
KEVIN LO and WILLOW COOK,
TechSoup Global

Where Are Your Stakeholders, and What Are They Doing Online?
MICHAEL CERVINO, Beaconfire Consulting

Effective Online Communications
JOHN KENYON, nonprofit technology strategist

Effective Online Fundraising
MADELINE STANIONIS, Watershed

The Future of IT in Nonprofits
EDWARD GRANGER-HAPP, Save the Children

Praise for Managing Technology to Meet Your Mission

"This invaluable guide for nonprofit leaders proves that nonprofit organizations can and should embrace technology, rather than being scared of or intimidated by it!"

—KRISTIE FERKETICH, SENIOR STRATEGIST, GOOGLE GRANTS, GOOGLE INC.

"NTEN's Managing Technology to Meet Your Mission can help leaders craft a technology strategy that makes sense and builds ROI while also providing inspiration for their staff and supporters!"

—JONATHON D. COLMAN, ASSOCIATE DIRECTOR AND WEB EVANGELISTA, DIGITAL MARKETING, THE NATURE CONSERVANCY

Contents

Acknowledgments ix

The Authors xi

The Editors xvii

Introduction xix

Part One Planning and People 1

Chapter 1 Mission First: Achieving IT Alignment 3
Steve Heye

Chapter 2 Managing Technology Change 35
Dahna Goldstein

Chapter 3 Measuring the Return on Investment of Technology 53
Beth Kanter

Chapter 4 How to Decide: IT Planning and Prioritizing 79
Peter Campbell

Chapter 5 Finding and Keeping the Right People 101
James L. Weinberg, Cassie Scarano

Chapter 6 Budgeting for and Funding Technology 133
Scott McCallum, Keith R. Thode

Part Two The Tools 157

Chapter 7 The Foundation: Introduction to IT and Systems 159
Kevin Lo, Willow Cook

Chapter 8 Where Are Your Stakeholders, and What Are They Doing Online? 187
Michael Cervino

Chapter 9 Effective Online Communications 213
John Kenyon

Chapter 10 Donate Now: Online Fundraising 245
Madeline Stanionis

Chapter 11 Where Will We Be Tomorrow? 269
Edward Granger-Happ

Index 283