ワールプール社のイノベーション Unleashing Innovation : How Whirlpool Transformed an Industry

Snyder, Nancy Tennant/ Duarte, Deborah L.

Jossey-Bass Inc Pub（2008/08発売）

• 製本 Hardcover:ハードカバー版／ページ数 244 p.
• 言語 ENG
• 商品コード 9780470192405
• DDC分類 338.768388

基本説明

Tells the story of how Whirlpool successfully undertook one of the largest change efforts in corporate history.

Full Description

In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.

Contents

Foreword Jeff M. Fettig vii

Preface ix

Introduction xv

 Part One: The Anatomy of Innovation 1

 1 Embedded Innovation in Action 3

 2 Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers 25

 Part Two: Rational Drivers 45

 3 The Strategic Architecture 47

 4 Management Systems 63

 5 The Innovation Machine 83

 6 Innovators and Innovation Mentors 105

 7 Managing Execution and Results 119

 Part Three: Emotional Drivers 137

 8 Learn 139

 9 Dream 155

 10 Create 169

11. Heroes 183

 12. Spirit 199

Conclusion: The Innovation Journey 211

Epilogue: Dragons Be Here 217

References 229

Acknowledgments 233

About the Authors 237

Index 239