- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
Extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. Includes 14 additional country - or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas.
Full Description
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Contents
ContributorsForeword Mr. Koichiro Matsuura, Director-General, UNESCOPreface Introduction Krishnamurthy SrirameshSection 1: Global Public Relations: Conceptual Framework 1 A Theoretical Framework for Global Public Relations Research and Practice Krishnamurthy Sriramesh and Dejan Vercic2 Political Economy and Public RelationsSandra Duhe and Krishnamurthy Sriramesh3 Culture and Public RelationsKrishnamurthy Sriramesh4 The Mass Media and Public RelationsKrishnamurthy Sriramesh and Dejan Vercic5 Activism and Public RelationsJeong-Nam and Krishnamurthy Sriramesh Section 2: Asia and Australasia6 Public Relations in Australasia: Friendly rivalry, Cultural diversity and a Global focusJudy Motion, Shirley Leitch, and Simon Cliffe7 An Overview of Public Relations in Japan and the "Self-Correction" ConceptTakashi Inoue 8 Professionalism and Diversification: The Evolution of Public Relations in South KoreaYungwook Kim9 Becoming professionals: A portrait of public relations in Singapore Constance Chay-Nemeth10 Public Relations in Mainland China: An Adolescent with growing pains Ni Chen and Hugh Culbertson11 Sharing the Transformation: Public Relations and the UAE Come of AgeBadran Badran, Judy Turk, and Timothy Walters 12 Public Relations in Palestine: Inside and OutRhonda Zaharna and Jane Masri13 The Israeli Public Relations Experience: Nation building and Professional ValuesMargalit Toledano and David McKie Section 3: Africa14 The Nature and Status of Public Relations in AfricaChris Skinner and David Mersham15 Public Relations in NigeriaEric Koper16 The Status of Public Relations in KenyaPeter Oriare Mbeke17 Public relations in South Africa: From rhetoric to reality Ronel Rensburg 18 Public Relations in Egypt: Practices and ObstaclesKevin Keenan Section 4: Europe19 The United Kingdom: Advances in Practice in a Restless KingdomJ. White, D. Moss, Jacquie L'Etang20 From "literary bureaus" to a modern profession: The Development and Current Structure of Public Relations in Germany Guenter Bentele and Stefan Wehmeier 21 Public Relations in Norway: Communication in a Small Welfare StateOyvind Ihlen22 Public Relations in the Polder: The Case of the Netherlands Betteke van Ruler23 Public Relations in Sweden: A Strong Presence, Increasing in ImportanceBertil Flodin 24 Public Relations in Italy: Masters of Ceremony in a Relational SocietyToni Muzi Falconi25 Public Relations in an Economy and Society in Transition: The Case of PolandRyczard Lawniczak, Jacek Trebecski and Waldemar Rydzak26 Public Relations in a Corporativist Country: The Case of Slovenia Dejan Vercic 27 Challenges of Revived Democracies: The rise of public relations in RomaniaAdela Rogojinaru28 A Hungarian Rhapsody: The evolution and current state of Hungarian public relationsGyorgy Szondi29 The Development of Public Relations in Russia: A Geopolitical ApproachKaterina Tsetsura Section 5: The Americas30 Public Relations in the United States: A Generation of MaturationLarissa A. Grunig and James E. Grunig31 A Different Country, A Different Public Relations: Canadian PR in the North American ContextFraser Likely32 Public Relations in Mexico: From amateurism to professionalismMaria Antonieta Rebeil Corella, Alberto Monotya Martin del Campo, Jorge A. Hidalgo Toledo33 Overview of Public Relations in South AmericaMaria Aparecida Ferrari34 Public Relations in Brazil: Practice and Education in a South American Context Juan Carlos Molleda, Andreia Athaydes, Vivian Hirsch35 Public Relations in Chile: Searching for Identity Amid Imported ModelsMaria Aparecida FerrariSection 6: International public relations: Key dimensions and actors36 Transnational Public Relations by Foreign GovernmentsMichael Kunczik 37 Public Relations of "Movers and Shakers:" Transnational Corporations Dejan Vercic38 Non-Governmental Organizations and International Public RelationsAna Taklac & Jurica Pavicic39 Public Relations, Public Diplomacy, and Strategic communicationMark van Dyke & Dejan Vercic40 Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global CorporationCornelius B. Pratt41 Managing Your Global Reputation: The Public Relations AgencyMichael Morley42 Public Information in the UNESCO: Progress Toward a Strategic RoleVincent Defourny43 The United Nations Department of Public Information: Intractable Dilemmas and Fundamental ContradictionsSeth CenterEpilogue44 The Missing Link: Multiculturalism and Public Relations Education Krishnamurthy Sriramesh
