基本説明
Examining how mass communications, with the assistance of the political and economic systems that rely on that media, help to shape the evolution of Babe Ruth from his creation as a media icon in the 1920s to his continuing presence in the new millennium.
Full Description
Babe Ruth is among the most lasting of American icons. A baseball player who emerged from the sports pages of the Jazz Age, he has become one of the dominant symbols of traditional cultural values, nationalism, and masculine identity. His is a media persona that has changed drastically over the years and is one that allows each new generation of people discovering him to take what they need from the stories of the Babe and reinvent them for their own uses. Patrick Adam Trimble carefully unpacks Ruth's legacy, examining how mass communications, with the assistance of the political and economic systems that rely on that media, help to shape the evolution of Babe Ruth from his creation as a media icon in the 1920s to his continuing presence in the new millennium.
Contents
Chapter 1. Introduction Chapter 2. Babe Ruth and the Emergence of Twentieth Century America Chapter 3. "The Rape of the Red Sox" or How the Political Economy of Culture Instigated the Sale of Babe Ruth to the New York Yankees in 1920 Chapter 4. "The Rape of the Red Sox"-Part II: or How the Mechanizations of Capital Turn a Young Man Into an Economic Commodity Chapter 5. Babe Ruth and the Christy Walsh Syndicate Chapter 6. The Intertextuality of Babe Ruth Chapter 7. Hegemony and the Transformation of the Babe Ruth Image Chapter 8. Babe Ruth in the Movies Chapter 9. Babe Ruth and the Modern Era: Summary and Conclusion Notes. Bibliography. Index.
